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"Alternative facts" was a phrase used by U.S. Counselor to the President, Kellyanne Conway, during a Meet the Press interview on January 22, 2017, in which she defended White House Press Secretary Sean Spicer's false statement about the attendance numbers of Donald Trump's inauguration as President of the United States. When pressed during the interview with Chuck Todd to explain why Spicer would "utter a provable falsehood", Conway stated that Spicer was giving "alternative facts". Todd responded, "Look, alternative facts are not facts. They're falsehoods."
Following Conway's Meet the Press interview and the viral response on social media in which "alternative facts" was likened to Doublethink and Newspeak, terms from George Orwell's dystopian novel Nineteen Eighty-Four, sales of the book increased by more than 9,500 percent, rising to the number one best-selling book on Amazon.com. The New York Times and others attributed this to Conway's statement.
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